Among the ancient stones of Trajan's Markets , we presented the "Embrace the Matter" collection during the Phygital Sustainability Expo 2025. A meeting between past and future, between the strength of hemp and the vision of conscious fashion.
A return to the origins, in the heart of Rome
We returned from Rome with hearts full of gratitude and inspiration, after attending the Phygital Sustainability Expo 2025 in a simply extraordinary setting: Trajan's Market. A place steeped in history, where the grandeur of ancient Rome intertwines with the future of sustainable fashion.
Embrace the material: the collection
In this unique context, we presented "Embrace the Material," our collection made with hemp garments, designed with a minimal and functional feel . This work stems from the desire to return to the essence of the material, valorizing a natural, sustainable, and ancient fiber.
A symbol of continuity and rebirth
There's something profoundly symbolic about bringing hemp to this very place. It's fascinating to think that two thousand years ago, in the shops of these same markets, hemp was perhaps already being sold, traded, and used . Today, centuries later, we've brought it back, transformed into clothes that speak of the future, awareness, and respect for the planet.
A dialogue between institutions, entrepreneurs and vision
The event was attended by leading figures from the institutional and business worlds, including Minister Adolfo Urso , Renzo Rosso , Marco Bizzarri , Leonardo Maria Del Vecchio , and the promoters of the Happiness Project . Their presence confirmed the growing importance of sustainability as a strategic driver for the fashion and design industry.
Between material culture and the digital future
The Phygital Sustainability Expo is much more than a showcase: it's a meeting place between vision and reality, between material culture and technology. We're proud to have contributed to this collective narrative and to have shared our commitment with so many leading changemakers.
A thank you that becomes a commitment
Thanks to those who reached out, listened, and inspired us. We continue our journey with the certainty that every fiber, every choice, every conscious gesture can truly make a difference.
