There are places that don't just serve as backdrops, they speak for themselves. Villa Da Porto , in Montorso Vicentino, is one of them: a place where agricultural history, architecture, and materials intertwine to tell the story of Gimmi 's roots and that of Venetian hemp.
A place that speaks of territory
There are places that don't just serve as backdrops, they speak. Places that hold stories of material, labor, and beauty. This is the case with Villa Da Porto , in Montorso Vicentino, where we chose to set our latest shoot.
The choice is no coincidence. Recounting the land is an integral part of our approach to fashion. Our collections are born from a specific identity: that of those who value agricultural heritage, authentic quality, and handed down knowledge .
An agricultural villa, not just a noble one
Like many Venetian villas, Villa Da Porto was not just a stately home, but a true production center. Hemp was grown here , a precious plant that had shaped the local economy for centuries. Its resistant and noble fibers were used to make sails and ropes for the Venetian navy —and even the English. Such refined production made the Vicenza area one of the most important hemp-growing centers in Europe .
Hemp processing was a collective ritual, involving fields, retting, and hands immersed in water . A physical skill, passed down and shared, that united families and generations. In those daily gestures, there was already a form of design: essential, functional, and long-lasting.
Material elegance
Villa Da Porto struck us because it perfectly embodies the spirit of our collection. Weathered surfaces, authentic textures, timeless authenticity. The elegance we seek isn't glossy: it's material , substantial, born of the earth and history.
Every detail—from the plaster to the fabric—expresses a tangible beauty. And every piece we create is a dialogue between deep roots and a contemporary vision .
Fashion as a legacy
With this shoot, we want to pay homage to a landscape and a culture that are part of us. Through fashion, we want to give new voice to the agricultural memory of Veneto . Because every fabric has a memory. Every shot, a legacy.
Did you know?
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Venetian hemp , grown in these areas from the 16th century onwards, was among the most sought-after in Europe for its quality.
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The “ maceri ” (retting tanks) were places of work and meeting, where the knowledge of fibre was passed down.
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Villa Da Porto is also linked to Luigi Da Porto , author of the first version of the story of Romeo and Juliet .
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Some say that his spirit still haunts the rooms of the villa today...
