Pitti Uomo 108: abbiamo portato la nostra canapa a Firenze

Pitti Uomo 108: We brought our hemp to Florence

From 17 to 20 June we participated in Pitti Uomo 108 , one of the most important international events for men's fashion.

We chose to be there to tell, once again, what we believe in: essential, conscious, carefully made fashion.
With the “Abbraccia la materia” collection, we presented garments in natural hemp , designed with a minimal and functional approach, conceived to last, breathe, accompany.

Pitti is a global stage, but what struck us most were the real encounters : those who stopped to touch our fabrics, those who wanted to know the process behind each garment, those who talked to us about the future, but with their feet on the ground.

Hemp, an ancient and resistant fiber, has found its space in a context where we talk about style, but also about substance.
We are happy to have brought our living material among so many different visions, maintaining our identity: artisanal, sustainable, rooted .

We return from Florence with new connections, new energy, and the confirmation that there is room — and thirst — for a different way of doing fashion.

Thanks to those who stopped by, those who listened, those who shared.

Matter continues to speak. And we continue to listen.

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