Phygital Sustainability Expo 2025: Our “Embrace Matter” Collection in Trajan’s Markets
We returned from Rome with hearts full of gratitude and inspiration, after having participated in the Phygital Sustainability Expo 2025 in a simply extraordinary setting: the Trajan's Markets. A place full of history, where the greatness of ancient Rome has intertwined with the future of sustainable fashion.
In this unique context, we presented “Abbraccia la materia” , our collection made with hemp garments, designed according to a minimal and functional design . A work that comes from the desire to return to the essence of the material, enhancing a natural, sustainable and millenary fiber.
There is something deeply symbolic in having brought hemp to this very place. It is fascinating to think that two thousand years ago, in the shops of these same markets, hemp was perhaps already being sold, exchanged, used . Today, after centuries, we have brought it back there, transformed into clothes that speak of the future, awareness and respect for the planet.
The event saw the participation of leading figures from the institutional and business world, including Minister Adolfo Urso , Renzo Rosso , Marco Bizzarri , Leonardo Maria Del Vecchio , and the promoters of the Happiness Project . Their presence confirmed the growing importance of sustainability as a strategic driver for the fashion and design industry.
The Phygital Sustainability Expo is much more than a showcase: it is a meeting place between vision and concreteness, between material culture and technology. We are proud to have contributed to this collective narrative and to have shared our commitment together with so many protagonists of change.
Thanks to those who have reached us, listened to us, inspired us. We continue our journey with the certainty that every fiber, every choice, every conscious gesture can truly make a difference.
